hunkemöller

Hunkemöller, the international lingerie brand founded in the Netherlands in 1886, commissioned me to create an illustration for its shop windows worldwide.
It was an exciting challenge to bring my way of drawing into a more commercial setting. The art director had come across an existing illustration of mine, which became an important starting point and source of inspiration for the new artwork. (artwork on the right ).

I was given a lot of freedom to experiment, which allowed me to explore different directions before narrowing down the ideas together and developing the final illustration.

Shown here is a glimpse into the creative process—from a selection of the initial sketches and ideas to the final artwork as seen in the shop windows.